Anyone that’s ever taken any sort of writing or composition class knows the words “show, don’t tell” very well. At the very least, they’ve heard it repeated so often than they’re liable to blurt it out at random in their sleep. However, what most people don’t realize is that it can also apply to marketing – even if it may not seem that way. After all, isn’t marketin

One of the most repeated lines in all of marketing, if not in all of business, is that success hinges on finding a need and fulfilling it. This is supposedly true, whether the place is JCPenney or an upscale apartment complex. However, there are people who would like to contest this oft-repeated notion, claiming that this isn’t actually accurate. Sure, on the surface it sounds like it works. After all, if the

Masterpieces could be products of many factors: criticisms, challenges or struggles, hard work, passion, love, or dedication. They are not born overnight. They go through a continuous process of change and development. But what amazes me about a masterpiece is that there are artists and molders behind it who combines, integrates and utilizes all of the raw elements present making it into a harmonious, priceless and

When marketing online, one of the performance metrics lies involves generating traffic. Basically, since there’s no concrete way to measure the impact of a marketing strategy online, they instead check to see if the marketing is at least convincing people to look at the site. Going under the theory that one in every ten visitors to a site will become a sale, any site that gets a lot of traffic is going to see

Knowing your target market is important in sales, but that’s not all you need to look into. You should always keep in mind that there’s no one-size-fits-all product, especially today when personalization isn’t a trend in just social media but in consumer goods as well. For example, you can’t sell a shirt to all kinds of consumers. Not all of them will like its color or design. The young ones

Since time immemorial, there have been certain industries that have lasted throughout the ages. The food industry, for instance, has been around since man first learned to grow crops. From simple pre-industrial farmers selling cash crops to today’s multinational meat packers and fast food chains, this industry will be around for as long as man needs food. The same thing applies to the medical community: there

Most business experts say that the most likely way to success is through selling to the widest market. According to experts, a lot of companies are afraid to pursue a niche market because they are afraid that they’ll lose sales if they turn away clients. However, the method of accepting all customers is ineffective. That’s why inhabiting a niche market will be an advantage for your business. The term ni